Reputation Management – Top Tips Straight From The Industry Pros
Reputation management is a skill that can make all the difference when it comes to succeeding in business. However, not enough people take the time to really study the subject, let alone master it. Fortunately, the guidance presented below can serve as a useful reference for anyone interested in learning more.
Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines.
Satisfy displeased customers through CRM system and keep your good reputation. Turn the negative into a positive to show that it is important to you. If the information is available online, it increases the audience of those who know you are willing to rectify a situation. This will give others the opportunity to see how you addressed the issue and make them more receptive to doing business with you.
Establishing a strong presence in social media and webcrm will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.
Hvad er crm system? Through crm-system, you make an unhappy customer satisfied, and keep your good reputation. Reversing a customer’s opinion of you in a positive way is a good way to show them you care. If you’re doing CRM on the Internet, it’s even better. This will allow other potential customers to see how you deal with problems, and they will gain more confidence in dealing with you.
Be transparent. Some companies have been accused of removing complaints from their website. Don’t be like them. Instead, quickly answer the complaints and state on your website how you will remedy the complaint. Once the complaint is resolved, ask your customer to post on your site that the complaint was resolved and how long it took to resolve the complaint.
Even if a customer contacts you with an unfounded complaint against your company, be sure not to dismiss his complaint so readily. You should always acknowledge and thank the customer for taking time to contact you. Offer to investigate further. Offer to give him something extra for his troubles. This will lessen the likelihood that he will bad-mouth your business around his social circle.
Be sure to provide a full refund on any product or service you provide. Doing so is part of excellent customer service. If an item is returned by a customer, your profit on it may be lost since it cannot be resold as new. But, your reputation will remain positive.
It is impossible to dispute the fact that a good reputation is essential when it comes to enjoying true business longevity. Perhaps the best way to maintain a solid reputation in any given sector is to learn effective Customer Relationship Management (CRM) techniques that can smooth the way when things get tough. Hopefully, the tips above will prove extremely useful in that regard.